Objective - This project aimed to create an auditory-visual media to convey the music artist's message in the video and then create a wholesome experience.
This project intended to showcase the significance of visual effects in a music video and how effectively it able to convey any message, thought, opinion for that matter a storyline behind every event and action very expressively to its target audience
For centuries, there have been many precedences where music has been used as a creative means to influence people's opinions and perceptions innovatively.
Any communication made using visual and sound effects is expected to be more effective on the human mind as it directly impacts the first layer of thinking which is the visceral layer which is controlled more by the two most important senses of the human being - the eye and ear.
Through my project, I have attempted to explore the wholesome experience of one's emotional state using the overlaying of audio-visual means.
The inspiration for this Project came to me through the music Video "Brutal" - by Olivia Rodrigo and "Make You Say" - Music Video by Zedd + Marren Morris. Both these videos contain visual effects using recent technology involving AR/VR Tools and Digital Animation Techniques.
I have used this project as a means of understanding and learning these various techniques and applied them to one of the most Famous Song Videos "Royals" - by Lorde.
These music video shots are an unexceptional masterpiece just like the song itself. However, they do lack a sense of understanding since there are no visual effects as such. I have created this mood board to convey the theme I am gonna go forward with while animating the video.
Since the "Brutal" Music Video by Olivia Rodrigo + Apple came out last year, I have been obsessed with the album as well as the music videos. Especially the VFX and animations used in it.
I wanted to explore the similar type of animation and video editing used in the Brutal Video.
Royals - Pure Heroin by Lorde (Song Cover)
Deliverables:-
Hand-drawn animated visuals in the Music Video.
Digital Face masks for the Protagonist.
Using the Face mapping feature in SparkAR to create a face filter for the rebranding.
Tools Used:-
Spark AR for making Filters After Effects
Procreate on Ipad
FlipAclip for Animation
